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Driving Business Value with
Generative AI
in the Enterprise
A Whitepaper for Business Decision Makers
Document Purpose
We wrote this document to:
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Create a living reference point to help business decision makers understand key concepts, common use cases, business value together with critical risks and mitigations for GenAI.
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Outline options to GenAI adoption, and the factors to consider in evaluating them.
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Ensure that principles of Governance and Change Management are highlighted as key considerations required to maximise the benefits and minimise the risks.
Patrick Ward Richard Jones
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