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Companies we've worked with recently
Too many transformation programmes start with technology, not the business strategy. We work with leadership teams to define the customer value, the commercial model and the plan to deliver it at scale.
Digital technology and AI have proven their power to drive commercial growth at scale. However, embarking on a transformation journey solely centred around technology can be a costly mistake.
Our approach places paramount importance on end-customer value, and the engine — the Business Model — to deliver it at scale.
For those who get it right, the upside can be huge: new customer experiences, new revenue streams, competitive advantage, increased profitability and deeper customer relationships.
We offer a range of services to help leadership teams navigate AI adoption, evolve their business models and define their growth strategy.
Governance education and strategy frameworks for board-level AI oversight.
View case study →Bespoke AI envisioning, policy and risk frameworks for leadership teams.
View case study →From SaaS transition to go-to-market strategy for digital products and services.
View case study →Organisational alignment and innovation frameworks for product-led growth.
View case study →Structured, business-aligned technical architecture to deliver on your operating model and growth ambitions.
Our methodology is designed to move quickly from insight to action. Four structured phases ensure alignment across your leadership team, a clearly defined business architecture and an actionable plan.
We immerse ourselves in your strategy, structure and competitive landscape — mapping how AI and digital technologies are being deployed across your industry and wider ecosystem.
We bring senior leaders together from across the organisation, combining our research with cross-industry insight to define the opportunity, proposition and plan.
We design the commercial model — costs, pricing, revenue — alongside the capabilities, channels and partnerships needed to deliver at scale.
We deliver a clear, actionable plan — with defined ownership and a shared understanding of the organisational changes required for success.
Over the last 10 years, we have guided companies through the following challenges and opportunities.
The increasing shift to "as-a-service" business models, and the economics behind them — for the vendor, the customer and the channel.
How subscription models need to be adapted for different industries to address their OpEx and CapEx needs.
The move from cost-based pricing to value-based and outcome-based pricing: straightforward concepts, but challenging to get right.
Driving focus with consumption-based incentive models — for sales teams and channel partners.
Shifts in organisational capability: new capabilities like Machine Learning Operations and Data Science, and the need to evolve core functions.
Building the right commercial model, costs and revenue structures to sustain new service offerings at scale.
Principal Consultant
Building on 30 years' commercial experience, Patrick established Aitheria Partners to help businesses define new Business Models and adopt innovative technologies like AI, Data Analytics and Connected Devices to enhance products, streamline operations, increase margins and achieve sustainable growth.
Patrick began his career in Software Development at Nortel and has held leadership roles in the UK, Canada and Ireland across telecoms, internet retail, financial services, cloud computing and business consulting. Most recently, Patrick spent 12 years at Microsoft — originally managing the P&L for the Windows Business in Ireland, and later as Director of IoT Partner Ecosystem for Microsoft EMEA, leading consulting engagements with Bosch, Siemens, ABB and many others.
Patrick is a part-time Lecturer at UCD Smurfit Business School and holds a Degree in Electronic Engineering from Technological University Dublin and a first-class honours MBA from UCD Smurfit Business School.
Solution Architect
An IT professional since 1995, Richard started his career as a developer for an independent software vendor in the insurance industry. He has worked for many years in large Systems Integrators in Architect roles for clients across multiple sectors, including extensive experience with UK Government.
Richard joined Microsoft Consulting Services in 2012 as a Solutions Architect, focusing on collaboration and Business Intelligence solutions. In 2016 he joined the Global IoT Partner Team working across the EMEA region to drive adoption of cloud and edge-based IoT and Advanced Analytics technologies.
Richard's approach to Solution Architecture is business-value focused — foremost about asking the right questions, then structuring responses clearly so all stakeholders can contribute to the decision-making process. He is based in the West Midlands, England, and holds an Honours Degree in Physics from the University College of Wales, Aberystwyth.
Since 2023, we've partnered with organisations across Europe — from national energy utilities to luxury hospitality groups.
Domaine et Demeure
AI strategy and positioning for a leading French luxury hospitality group navigating the era of AI-driven discovery.
Ignitis
AI for Boards: governance education for the Supervisory and Management Boards of Lithuania's national energy utility.
EI Electronics
AI strategy, policy and risk framework for a global leader in electronic product design and manufacture.
Cubic3
Product strategy and innovation support for a global pioneer in software-defined vehicles.
DOCOsoft
SaaS transition strategy for a leading player in the insurtech sector.
4subsea
Business model and go-to-market strategy for a Norwegian pioneer in offshore and renewable energy monitoring.
A whitepaper for business decision makers
Aitheria Partners took the time to understand our strategy and deliver a bespoke workshop and create an AI framework tailored to our specific needs. Great work.David Richardson — CTO and Head of R&D, EI Electronics
Let's discuss how AI and Digital can create exceptional value for your customers.
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