SOS Station

About the Client

New Connected Safety Equipment‑as‑a‑Service Offering

The leadership team of an established Medical Devices company identified an opportunity to create a new connected safety equipment solution, aimed primarily at the public sector. SOS Station offers communities the reassurance of fully serviced safety equipment to help with multiple emergency scenarios.

With a clear path to public health outcomes — including saving lives — the team secured enthusiastic support across a broad range of influential stakeholders across Healthcare, Civil Service and Local and National Government.

With a defined Business Plan and a working product prototype, the next steps were to secure funding to develop and launch a market-ready solution and land a customer for a scaled trial.

Engagement Type

Business Model, Architecture & Action Plan

Key Deliverables

Business Model (Value Prop, Customer & Channel, Commercial & Pricing)
Business Architecture (Use Cases, Personas, Systems)
Action Plan across 6 focus areas

The Challenge

Turning a Clear Vision into a Scalable Business

Despite a clear vision, details around customer scenarios, revenue streams, the customer sales channel, organisational capabilities and roles were defined only at a high level. Those gaps needed to be addressed to prepare for increasing engagement with government grant agencies, investors, ecosystem partners and potential customers.

There was a real risk of falling into the common trap of focusing on product technology too early. Significant scarce resources are so often wasted when a Technical Design and Solution Build need to be substantially revised because critical aspects of the Business are discovered or designed later in the cycle.

Our Engagement

A full-day Business Definition workshop

Aitheria Partners led a facilitated workshop attended by the CEO, CFO and Sales, Product and Marketing leaders. Over the course of the day, details across every aspect of the Business Model and Business Architecture were discussed, assessed and defined.

Business Model

Clarity on Value Proposition, Customer & Channel, Organisational & Partner capability, and Commercial & Pricing Model — the foundational layer for all subsequent decisions.

Business Architecture

Clear mapping of all Use Cases, Personas/Actors and impacted Systems — providing critical input to the technical team for a robust, scalable technical architecture.

Action Plan

Six focus areas for the team to prioritise as they mobilise the business, with guidance and next steps to ensure momentum from day one.

Outcomes

Engagement outcomes

Clearly Defined Business

An innovative idea translated into a defined, scalable Business Model and Business Architecture — giving the team a shared foundation to build from.

Internal Team Alignment

Clear dependencies, agreed prioritisation and optimised decision-making across all functions, ensuring the team moves forward together.

Stakeholder Confidence

Confidence instilled in investors, customers and ecosystem partners, who can be put off if they feel a proposition is under-defined.

Technical Architecture Input

Critical input to the technical team to create a robust, scalable technical architecture that serves the needs of the business — not the other way around.

Client Feedback

What the team said

A fantastic exercise — I took a huge amount of learning from the day… the Business Model represents a brilliant overview of our business.

James Reihill

CEO, SOS Station

The workshop was very enjoyable for the entire team and was the topic of many conversations over the weekend. It really gave us food for thought on where to go and what our next steps will be.

John Dunworth

CFO, SOS Station

This exercise puts us in a far stronger position with our most important Government stakeholder.

Ger Tierney

Sales Director, SOS Station