DOCOsoft

About the Client

Leading claims management platform for the insurance industry

DOCOsoft is a leading player in the insurtech sector, delivering solutions that automate the claims management processes for insurance and reinsurance companies across the globe. In the London market alone, DOCOsoft's solutions are trusted to handle claims for more than a third of the Lloyd's market.

DOCOsoft's solutions streamline the claims management process, helping its clients reimburse policyholders quickly and efficiently, reducing claims-handling times by up to 50%. Their advanced analytics capabilities provide insights that help insurers streamline processes, reduce fraud and gain competitive advantage.

DOCOsoft's solutions have traditionally been deployed on-premise, running on insurance companies' own IT infrastructure. Responding to an evolving technology landscape and changing client needs, DOCOsoft is introducing a SaaS delivery model to help customers reduce IT cost and risk, focus on their core business, improve global scalability and achieve a faster roll-out.

Engagement Type

SaaS Business Model Transition

Key Deliverables

Value Proposition Canvas for SaaS
SaaS Cost Framework analysis
Pricing Framework with tiers and governance
Cross-functional team alignment
Comprehensive Action Plan

The Challenge

A fundamental shift in business model

SaaS represents a fundamental shift in business model for any software company. As the business evolves from "product vendor" to "service provider", many of the pillars underpinning its business model inevitably change — including the value proposition, cost base, revenue model, support model and pricing.

SaaS also drives fundamental changes in technical implementation. At a minimum, organisations can expect to re-engineer 10–20% of their code — more, if they are undertaking ground-up app modernisation.

Aitheria Partners ran a series of workshops with multiple functions across the DOCOsoft team, analysing and assessing the different areas of impact in adopting a SaaS Model.

Our Engagement

Three core areas of analysis

Value Analysis

SaaS adds value by reducing the client's infrastructure costs, integration effort, release management and testing. Clarity on the value proposition is an essential input to product positioning, sales and marketing efforts, and to the pricing model.

Deliverables

Value Proposition Canvas detailing enhanced customer value
Competitive positioning framework

Cost Model

A deep understanding of costs — and how they scale as more service is provided — enables optimisation, meeting profitability targets and managing financial risk. We used the Aitheria Partners SaaS Cost Framework to provide a thorough understanding of the various factors driving DOCOsoft's underlying costs.

Deliverables

Detailed SaaS cost model
Cost scaling analysis per customer tier

Pricing Model

We used the Aitheria Partners Pricing Framework to quantify value delivered, examine total cost of ownership (TCO), identify suitable pricing unit candidates and identify the right pricing tiers across different customer segments.

Deliverables

Pricing Principles and Governance
Pricing Structure & Tiers
Pricing Unit Candidates for modelling

Outcomes

Engagement outcomes

Team Alignment

Clarity on the implications for SaaS across each function — Product Management, Sales, Marketing, Finance, Engineering, Support, PMO and Operations — ensuring consistent understanding and direction across the organisation.

Clarity on Value

A detailed Value Proposition Canvas detailing the enhanced customer value introduced by offering SaaS to DOCOsoft's customers, forming the foundation for sales and marketing collateral.

Pricing Framework

Framework includes Pricing Principles, Governance, Pricing Structure & Tiers and Pricing Unit Candidates for modelling — to support a tiered pricing structure for different customer segments.

Action Plan

Comprehensive Action Plan to address the changes required across the organisation, including identifying substantial external funding to offset implementation costs.

Client Feedback

What the team said

DOCOsoft has always been about innovation. SaaS will help us deliver more value, faster, to our customers on a global scale. The work done by Aitheria Partners has helped us accelerate our work in this area, deepening our understanding of SaaS and the value it offers.

Aidan O'Neill

CEO, DOCOsoft

We really appreciated the advice and insights from Aitheria Partners across the various aspects of SaaS. Patrick helped guide us on the journey, leveraging the DOCOsoft team's expertise through a series of workshops.

Deirdre Lennon

PMO Manager, DOCOsoft

The guidance we got from Aitheria Partners was hugely informative, helping us ensure a structured, planned approach that supports each function across DOCOsoft as we make the transition to SaaS.

Matt Tarnawsky

Head of Product, DOCOsoft

Leading claims management platform for the insurance industry

Engagement Type

Key Deliverables

A fundamental shift in business model

Three core areas of analysis

Value Analysis

Deliverables

Cost Model

Deliverables

Pricing Model

Deliverables

Engagement outcomes

Team Alignment

Clarity on Value

Pricing Framework

Action Plan

What the team said

Ready to unlock the digitalpotential of your business?

Ready to unlock the digital
potential of your business?